About RoofRep
The intelligence layer for roofing sales.
Roofing sales generates massive amounts of field data — and none of it flows back into the next decision. We're changing that.
The origin
Before RoofRep, we spent 30 years building award-winning software for AT&T, Bank of America and Hilton — then turned that discipline on the roofing industry, right here in Charleston.
What we found was crews knocking blind. Territories drawn on gut. Veteran knowledge walking out the door with every rep who left. Million-dollar decisions — which neighborhoods to hit, which leads to prioritize — made on instinct every single day.
The data was there. Every knock, every conversation, every outcome contained signal — trapped in text threads, sticky notes, and people's heads. So we built the system we wished existed: an app that scores every roof, plans every rep's day, and feeds every knock back into the next decision.
Insight #1
Territory knowledge is the most valuable asset in roofing sales
A veteran rep's real advantage isn't charisma — it's context. They know which streets got hit, which homeowners are skeptical, which blocks have old roofs. That context takes months to build and vanishes when they leave. RoofRep makes it permanent.
Insight #2
Every knock is a data event
A rep at a door generates a dozen structured data points — outcome, objection, interest level, property condition, timing. Across a crew, that's hundreds of signals a day. Without structure, it's noise. With structure, it's a compounding intelligence asset.
Insight #3
Intelligence must arrive at the point of decision
A dashboard viewed after work doesn't change behavior. Intelligence has to show up at the door — before the rep knocks, not after the deal is lost. That's when the decision is made, and that's where RoofRep delivers.
What we believe
The convictions that drive the product.
Data compounds. Effort doesn't.
A rep can only knock so many doors. But structured data from every knock makes the next knock smarter. Crews that capture field intelligence outperform effort-only competitors by a widening margin over time.
Intelligence at the door, not on a dashboard.
Reports that arrive Monday don't change what happened Thursday. The only intelligence that changes outcomes is delivered in real time, at the property, before the rep knocks. We build for the moment of decision.
The system wins, not the feature.
Point solutions solve point problems. RoofRep isn't a tracker with add-ons bolted on — it's the intelligence layer the whole operation runs on, and it gets more valuable with every door your crew works.
New reps should start with veteran context.
When a rep joins your company, they should inherit the accumulated intelligence of every rep who came before them — every outcome, every objection pattern, every territory insight. That is what a real platform does.
Leadership & track record
Three decades of enterprise technology leadership.
Our founding team has spent 30+ years building enterprise-grade technology for the world's most demanding organizations — from Fortune 500 financial services to global hospitality brands.
30+
Years building enterprise tech
9
Fortune 500 clients served
13
National media features
5+
Industry awards won
Enterprise clients served
Bank of America
AT&T
Capital One
Ritz-Carlton
Hilton
Paramount
SAP
Aflac
Johns Hopkins
OracleStrategic partners
OracleFeatured in
The team
Domain expertise meets technical depth.
Building the intelligence layer for roofing sales requires two things most teams don't have simultaneously: deep operational experience in the industry and the engineering capability to build production ML systems. RoofRep has both.
Industry operators
Scaled multi-state roofing sales operations. Hired, trained, and managed field teams of 50+ reps. We understand the workflows, incentives, and friction points from firsthand experience.
ML engineers
Production machine learning systems — lead scoring models, territory optimization, voice AI, real-time inference at the edge. Not demos. Deployed, retrained, and improving daily.
Product builders
Mobile-first product design for field conditions. Complex systems made intuitive. The platform works at the door in bright sunlight, on a phone, with one hand — because that's where decisions happen.
AI infrastructure
Enterprise-grade AI, purpose-built.
RoofRep doesn't call a cloud API and hope for the best. We operate dedicated GPU hardware running proprietary machine learning models trained on the largest roofing-specific dataset in the country.
Dedicated GPU hardware
NVIDIA DGX Spark with Blackwell GPU architecture. 128GB unified memory. 1 petaflop of AI compute.
Proprietary vision models
Three-model ML pipeline trained on 115,000+ satellite images. Custom classifiers for roof age detection.
On-premise processing
All data processing runs on owned hardware. No cloud dependency, no per-query pricing, no third-party data exposure.
Self-improving system
Field reps confirm and correct AI predictions at every door. Each interaction generates labeled training data. Models improve continuously.
1.5M+
Properties analyzed statewide
2,566
Storm cells mapped
1 PFLOP
Dedicated AI compute
$0
Per-query inference cost
The founder
Gregory Casalino
Founder & AI Solutions Architect
30 years building award-winning software for AT&T, Bank of America & Hilton — now all-in on AI for roofing. RoofRep is built in Charleston, South Carolina, and shaped directly by the crews who use it: every in-app suggestion gets a reply within 24 hours.